*Article updated on March 26, 2021.

With the release this past March 19 of Justice, his sixth studio album, Justin Bieber has once again shown that he is a phenomenon both in the music industry and generating business thanks to the legion of fans who follow and support each step that takes Having him in an advertising campaign is a real commercial boost, especially when it comes to reaching a young and dedicated audience. And the fact is that the Canadian pop singer has starred in campaigns for Proactive, Nicole by OPI, Walmart, adidas, Calvin Klein or Schmidt's Naturals, among others.

His relationship with Calvin Klein began in 2015 and in just one year the firm increased its number of followers on social networks by one million and the content exceeded 25 million interactions worldwide. It is not known how much Bieber pocketed for this campaign, but the figure of 4 million dollars is considered as the usual monument that Calvin Klein can pay to top-level characters.

Justin Bieber has made his pull with fans the cornerstone of his ability to generate money, ranking in the top 10 artists who earn the most for their sponsored posts on Instagram, around $700,000 per post.

Currently the singer's fortune is estimated at around 285 million dollars, being according to People With Money the number one of the 10 highest-paid singers of 2020, with estimated total earnings of 82 million dollars. The year of his debut album, released in two parts, My World and My World 2.0, ended with a small fortune of $500,000. A year later, this had multiplied by 10, and by the end of 2015 it had already crossed the barrier of 200 million dollars.

How Justin Bieber spends (and invests) his fortune

"I have my eye on a few things to spend my money on. I have my own bank card, but I'm very good with money I don't spend too much at all", Justin Bieber would say at the beginning of his career, but it seems that his good judgment with the finances of his beginnings ended up being clouded by his fondness for excesses.

Justin Bieber began his career as an investor in 2009 with the goal of making his profits productive. "I'm not going to invest in something I don't like; I have to believe in the product," he explained in an interview. Since then, he has invested millions in a dozen tech companies including Stamped, messaging platform Tinychat, gaming firm Sojo Studios and Spotify.

Among the singer's business adventures that have come to fruition the best is his own line of perfumes that he developed with Etoile Nation Beauty at the age of 16, which launched My World in 2010 and has continued to grow with Someday, Girlfriend or Justin Bieber Collector's Edition under the wing of the Elizabeth Arden company, which bought the rights to her perfumes.