Freshness, empowerment and a lot of color, this is how we can define the new collection of Rocío Camacho. The influencer with 700,000 followers and founder of two companies, Seima and Body Lobby, has time to continue surprising her entire audience with a new line. Reset Collection, was launched on Wednesday, October 27 and within minutes, the Brigitte dress was sold out instantly. As Rocío explains, the new designs try to break with all the above and add color and strength to our day to day. Clearly, going out on the streets with energy is one of the main reasons why Rocío Camacho chose the sixties. The free spirit is in all the fabrics, prints and colors of the garments.Rocío Camacho: “Seima is a brand open to all types of bodies and women. They are garments that everyone can wear” Rocío Camacho: “Seima is a brand open to all types of bodies and women. They are garments that everyone can wear”

In Lifestyle we wanted to know all the details of the Reset Collection and to discover what news we are going to see in Seima, Rocío Camacho told us everything in a lively and fluent conversation. Keep reading, since apart from knowing what Seima is, you will know what her new projects will be and how she applies fashion in her day to day.

Tell us what Seima is for the public that still does not know the brand, which will be very few.

Seisma is my clothing brand that was born three years ago. From a person who has an obsession with fashion and that today is what motivates me to grow little by little. We have just launched, Reset Collection, which due to the confinement we had many difficulties, we had to cancel several collections and now we have returned with our batteries charged. Seima is a project full of enthusiasm and people eager to work.

What three adjectives best define Seima?

Rocío Camacho: “Seima is a brand Open to all types of bodies and women. They are garments that everyone can wear”

Empowerment, strength and personality. It is a brand that has unique garments, especially the latest collection, because it is not found in other stores where we usually buy all over the world. All the garments in the collections that we are making try to show that depending on the clothes you wear, your mood can change a bit.

Before you tell us about the new collection, we have seen a new brand on your Instagram profile, Body Lobby, what is it?

I give you a spoiler of what will be. It is a brand that I am going to launch with my brother and two other people. It is a project aimed at nutrition, sport and lifestyle. In this last year I am trying to take care of myself a little more and my brother, who is a physical trainer, has been teaching me the importance of nutrition, how to take care of yourself both mentally and physically. Body Lobby is going to talk a little bit about that. We don't have a release date, but I think it will be mid-November, but nothing is set.

You are the best example of an influencer and great businesswoman in fashion, what is your secret?

The fact that you like what you do. There are many times that when I am with my mother, she tells me to disconnect, but for me it is a lifestyle. My work is not until six in the evening. I can spend a Sunday making calls, answering emails or customer messages from Seima, or now from Boddy Lobby. Both social networks and my brands are my life engine.

With over 700k followers, do you use Instagram as a source of inspiration for your designs?

To be honest, no. It is true that many times it can be confused. I pay more attention to the person wearing the garment, not the clothes. Of course, it has happened to me many more times to see a person on the street and see a garment and say I want this. She called the designer running and described the dress I saw. On Instagram there is so much inspiration that you can also get saturated.

Now after learning more about you, what trends, colors or prints have you used for the Reset Collection?

There is a dress that sold out 15 minutes after it went online, it has a multicolored print with the tones: orange, blue and green. With the Brigitte dress we wanted to show that now that the season is coming with more basic colors, you can wear more risky clothes. Very cheerful marine or green waters are some of the colors in the palette. The intention is to convey joy and empowerment.

How long was the processing time when making the collection?

Everything started in June with the first meetings and in July we already had all the fabrics. After all the pattern making process, when a garment arrives and you don't like the pattern, and when any detail is changed, all this lengthens the process a lot.

What type of woman is the new collection aimed at?

It is a youth fashion for women between 15 and 30 years old. They are garments that everyone can wear. In this collection and in the following ones, we will always make designs with versatility. There are garments for all types of bodies and for any occasion. As a consumer of other brands, it is ultimately what I am looking for: versatility and comfort.

We are big fans of all pants because they take us back to the sixties, how did it come about to include this decade in the collection?

The whole team, especially the designer and I, set a trend and that is what we work on. The sixties are very trendy, it seemed to me that the fashion of those years gives a lot of play. This essence can be seen in the dungarees or bell bottoms.

Which item of clothing would be a staple in your wardrobe and which do you think will be your customers' favourite?

The dress that sold out instantly, Brigitte. I love short, riskier dresses, and this dress has that style that represents 100% a wardrobe item.

Can we find the concept of sustainability and diversity in the new designs?

All the packaging is sustainable. The boxes are made of recycled cardboard and we try to make everything sustainable, because today it is very important. Not only does it have to be at the brand level, but for the entire public. Society is very aware.

Did the pandemic change design or manufacturing processes?

Not in this collection, but in the previous ones 100% everything was affected. We had several collections in mind and we had to delete them. We want to take up some of the collections that we had prepared and unite it with a collection that is made up of clothes that we wear in our most normal life, and also when it comes to partying. It will be a collection that unites two common parts in any woman. It will be out in January or February 2022.

What are the plans to finish 2021 and start 2022?

For now, continue the same, both with my networks, Seima and Body Lobby. In social networks I want to continue creating content. Now I'm uploading a monthly video with more personal themes.

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