Zara has become one of the most famous textile stores in the world. The company to which it belongs, Inditex, also has eight other brands: Zara Home, Stradivarius, Pull and Bear, Bershka, Massimo Dutti, Oysho, Uterqüe and Lefties.

These 9 clothing brands are present in around 140 markets, concentrate approximately 7,400 physical stores, which have 171,000 employees. In the case of Zara, the group's main company has more than 2,000 open physical stores and is present in 96 countries around the world.

That is why we wanted to analyze the price of one of the season's garments to check if its price is similar in different countries. Specifically, the product analyzed is a denim jacket with fringes on the front. The chosen countries are two European ones, Spain and the United Kingdom; two Americans, Mexico and the USA; and one Asian, China.

Amancio Ortega's company, at least with this garment, has the cheapest price in Spain. The denim jacket costs €39.95 in the Spanish market, followed by the Mexican in second position. Next come the United Kingdom and China, with €49.99 and €50.82, respectively. The most expensive, therefore, is sold in the US with a price of over €60.

Different prices for different markets. This is the strategy used by the fashion giant to sneak into the 140 markets and expand its increasingly global brand.