1949, Paris.Christian Dior takes another step in his will to beautify the woman: dress her smile.After having revolutionized the world of the catwalk two years before with the so -called New Look, a new silhouette with soft shoulders, tight waists and long skirts, and after having launched the fragrance Miss Dior, the legendary French designer and entrepreneur creates aRed libes, of limited edition, which gives the clients of his boutique, at number 30 of Parisina Avenue Montagne, so that they look at the end of the year parties.Again, as in 1947, he obtains a resounding success and causes such a sensation that he self -imposes applies to makeup the same perfection that requires his sewing.
Three years later, in 1953, the iconic Rouge Dior was born.Dressed in a luxurious Obelisk -shaped cap, as a tribute to the monument of the famous Plaza de la Concorde in the French capital, it can only be acquired in its Parisian store, but for a short time.The Empire of the Red Dior lipThis creator who wanted to complete his ideal of beauty at all levels.In a few months, this range of lipsticks becomes super sales at an international level.
While he saw in red the color of life, without paying attention to what he had meant in the first and second decade of the twentieth century, there are currently many women and celebrities, such as Emma Watson, Alexandria Ocasio-Cortez, Taylor Swift orAngelina Jolie, those who use it to be attractive, but “especially to feel strong and safe.Not necessarily for others.It is rather a need to become visible and relevant, ”explains the Marquetin and teacher expert in this field, Gabriel Palacios.Eliecer Secund, Guerlain's official makeup artist in our country: “In this current situation of going with a mask, there is nothing more spectacular and unique than, when you take it away, show some red lips that speak for themselves sentenced: I am not afraid, I continuebeing the same.I went, I am and I will be a powerful, elegant and sophisticated woman ”.
"Adolf Hitler hated red lipstick.During World War II, red lips were synonymous with audacity and courage.In allied countries, carrying it became a sign of patriotism and a whole statement against fascism, ”explains Rachel Felder, author of the book Red Lipstick: an ode to a a Beauty icon.
The reason dates back to 1912, when many women, headed by Elizabeth Cady Stanton and Charlotte Perkins Gilman, demonstrated in favor of the suffragist movement in front of Elizabeth Arden Hall.The founder of the cosmetics brand, who had just opened her business for just two years, was also a declared defender of women's rights and aligned with the cause delivering free samples of lipsticks in bright red to which they were later nicknamedSuffettes.For Stanton and Perkins Gilman, that color was the ideal to scandalize men, adopting it as a sign of rebellion and misogyny release.
“After the suffragists painted the lips of red, the lush flappers of the crazy years twenty followed their example.And although it is possible that the suffragists have not been the only ones responsible for popularizing a painted lip, they personified the idea of modern women in Europe and America, ”adds Felder.Hence, Chanel also opted for that lipstick, just like Josephine Baker, Marlene Dietrich and Grace Kelly, who, which refinement summum, even had a Chinese -time chest of the era given away by the dior house where she kept her precious obelisksIn Rouge and its spare parts.
The sale of red lipstick is an exponent of the magnitude of a social or economic crisis."It seems a lie that when great events occur that lead to great level economic losses, a seemingly banal product, doubles or triples its consumption rate," says Mark Lohann, from the European Banking Agency (EBA).
When the men marched to the trenches during World War II and the women began to be crucial in factories and other jobs that they previously occupied, they chose to go with the red lips.It was like a banner that allowed them to preserve a sense of their own identity from before the war.The Illustration of J.Howard Miller by Rosie The Riveter, the cultural icon that was used to recruit and empower US workers' workers, had a lips painted in red cherry.
In 1941, the red lipstick became mandatory for women who joined the United States Army.The beauty brands did not hesitate to take advantage of it, with Elizabeth Arden, who had turned to the ideals of the Republican party, launching Victory Red, and Helena Rubenstein, with whom she always maintained an intense rivalry, the regimental network network.
“Being faithful to history, the US government specifically asked Arden to create a regulatory lips and nails color for women.His Montezuma Red played and accentuated the red trim of his uniforms, ”Vanessa Mezzapesa, a seamstress of the award -winning series of the maid, whose red habit has been used internationally for female causes, including manifestations in favor of abortion.Lee también
In Great Britain, during World War II, Winston Churchill paralyzed the production of cosmetics, with the exception of red lipstick.His arguments to justify this decision were that this tone made women feel strong, safe and attractive.When taxes caused the lipstick.
At any time when individuals are gathered in circumstances that do not require an exchange of words, they participate, whether or not they are aware, in a certain form of communication."In this way, as with other key elements of nonverbal communication, clothing and cosmetics, they act as a social regulator that allows us to interact with the rest of the individuals that are part of our community," says Dra.Encarna Ruiz, director of the Department of theory and Design Analysis at the ESDI Higher School.
Clothing or ornaments are one of the media through which the bodies become social and acquire meaning and identity.The face is perhaps the primary vehicle of our interactive speech.“Our face, through our eyes, nose, lips, cheeks, chin and teeth, is the main communicative factor of our person.For this reason, makeup is so important since ancient times.Initially it was not associated with embellish and seduction needs, but it was intrinsically linked to magical, religious, tribal or warDuring the civil war, when he fell in love with my grandfather, I had no money to eat.But every time he had to do with his crush, he painted his lips red.It was the only way to hide paleness due to lack of food and misguided from the lack of other elements such as clothing ”.Lee también
The last to join this red fervor has been Rosalia, who has just launched for Mac el Viva Glam number 26.“The incredible charism, the energy and strength of this artist is the perfect incarnation of this vibrant and intense red.With roots in flamenco, his art mixes genres and emotions, he risks, he is full of generosity.It's pure brilliance! ”, Says the artistic director of Mac Baltasar González Pinel.Since 1994, Mac Viva Glam has raised 500 million dollars, destined entirely to the Mac Viva Glam Foundation, which supports healthy futures and equal rights for all.