Since the launch of his last album Blonde in 2016, Frank Ocean seemed to be in rest mode, but Homer's new launch indicates that he was exploring totally new territories for him.Its first collection includes a wide range of jewelry designed in 18 carat gold, recycled sterling silver, hand painted enamel and exclusive diamonds.
Homer is an independent American luxury brand founded by Frank Ocean
The name Homer means Homer in Spanish and this Greek poet is one of the father of history."The Greek poet Homero is the father of history and history is destined to last, just like diamonds and gold," says Frank Ocean
Homer's first collection includes high and fine jewelry pieces, in addition to stamped silk scarves.The pieces are handmade with 18 carat gold, recycled sterling silver, hand painted enamel and diamonds grown in American laboratories.So it is intuited in the photographs of the catalog, it is very possible that the type of objects you design will be expanding.We see in some photos prototypes of lamps, experiments with music equipment or some collaborations with the Italian brand Prada.
The luxury brand has made its debut with fine jewelry and silk scarves, but it will possibly move to clothes, accessories, shoes and more.In fact, this first Collection of Homer already has a Prada collaboration, which includes two bags, as well as an Anorak jacket, similar to that used by Ocean at theMet 2019 Gala.As for the jewels, most pieces take shape of cartoon chain chain with strange shapes, while curved rings with the phrase ‘A-Ok’ can also be found among the pages of the new catalog.Below we leave you the PDF with the full catalog.
The cover and the photographs of the catalog are by Frank Ocean, with images of the frequent collaborator campaign Tyrone Lebon.
The products are designed by Homer in New York City.The products are handmade in Italy.Diamonds come from the last generation laboratory of Homer in the United States.
Obsessions of childhood as fantasy
The main sources of inspiration from this debut collection were the "obsessions of childhood" and "inheritance as fantasy".“My mother liked jewels, but in a discreet way like Princess Diana.My godfather liked weapons, but also cars, and bought luxury lifestyle magazines, with which I obsessed.they became a game form for me as a child.It was the furthest from my real life at that time, and I began to draw ideas and a life in that universe, ”explains Frank Ocean
Superior image: Frank Ocean photographed by András Ladocsi
Upper image: New York's store inside
To differentiate itself from most brands that fundamentally work the digital presence, Frank Ocean has decided that his Homer brand is only available to buy in person or by phone.Homer's new store is located on 70-74 Bowery Street in LowerManhattan in New York.The appointments in the store can be made from the Homer website, some quotes without prior appointment may be available.The store opens on August 9 from 10 to.M.At 6 p.M.(Monday to Friday) and from 10 to.M.At 5 p.M.(Sat.), Located at 70-74 Bowery, New York, NY.Prices range between $ 395 and 1.9 million dollars.
You can see the entire catalog in PDF here