This 'Puntocom' wholesaler, of Italian origin, solves the logistics of the on and offline stores.

He has just landed in Spain and already has 15.000 Business Clients, including both small multi -brand clothing stores and large digital firms and marketplace.It is called BrandsDistribution and offers an intermediation service key in hand to the businesses of the fashion sector.

The company has been in the market for ten years.In 2016 it operated in 96 countries and billed 20.6 million euros, which represents a 30% growth compared to the previous year.Internationally, add more than 150.000 companies registered on its platform.

Brandsdistribusion, despite its figures, is not a large company.At the end of last year it had a template of 42 people, most of them based in Torino (Italy), where its warehouse is located.

In Spain, two months ago, Puntocom has launched a team to serve our country.He does it from Italy, and for now he rules out to open a physical office in our country.Only in the month of June Brandsdistribusion captured 2.000 national clients, thanks to the mouth and the presence in the main fashion fairs in Paris and Milan."Spain is a very interesting country for us, due to the great abundance of small stores in Multimarca neighborhood," says the company's director of operations, Carlo Tafuri.

Value proposal

What is the business?Brandsdistribusion is a 100% B2B company (Business to Business).First, buy the inventory from brands.Through its online portal, merchants can buy that inventory and receive it in just two or three days, through DHL."We started being a platform that we service for physical stores but our service also attracted many online stores," says Tafuri.Among the Brandsdistribusion clients are the Puntocom Vente-Privée and Yoox.

"Electronic shops that wish can opt for the dropshipping formula, in exchange for a monthly fee," says the company's executive.The dropshipping consists of a key to hand, whereby Brandsdistribusion takes care of all logistics, including direct shipping to the final consumer, the connection between its catalog and that of the client in real time, the dedication of a team to the equipment to theTelephone and online (in Spanish) and photographs of high resolution products."Merchants only have to worry about their marketing," says Tafuri.

Another of the great advantages of this model, for merchants, is that they do not need to plan their purchases with months or up to a year in advance, and that they do not have to buy the stock in advance.And those who do wish to buy the product, benefit from greater discounts.

Algunas de las marcas que venden a través de BrandsDistribution son Armani, Brooks Brothers, Calvin Klein, Carrera, Chloee, CR7, Diesel, Ferragamo, Geox, Guess, Guru, Jack & Jones, Lee, Levis, Moschino, Pierre Cardin, Sparco, Timberland o US Polo.Brandsdistribution also has its own fashion line, Made in Italy.

"This is a common business model in other sectors, such as ecological food, but that in the fashion world is very new," says Tafuri.In Spain, for now, there is no comparable competitor.Can Amazon, who also offers dropshipping to small merchants, become a rival to Temer?"In the fashion industry, brands are very selective.They have to know you;They have to trust you, "he says.