According to Juan Lavista, LATAM Marketing & Insights Head at Mercado Ads, through the analysis of e-commerce, such as the one carried out by Mercado Libre, it is possible to know the purchasing preferences of consumers and other trends that allow companies to focus their marketing tactics.
In this way, e-commerce is strengthened, since it not only represents a point of sale, but it is also an opportunity beyond traditional marketing, so that brands can be exposed and positioned in a context where the consumer enters willingly to buy in the online channel.
For Juan Lavista, we are in the golden era of e-commerce and companies should take advantage of this to position themselves in the market, since in electronic commerce advertising grew 30 times faster than the digital industry, according to the WARC.
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