Is genderless the future of fashion? For several seasons now, we have been seeing a certain trend on the part of brands to launch gender-fluid collections. But the truth is that the term unisex has been used for decades, when pants went into the women's closet so as not to go out and men began to leave their hair long.
However, something has happened in recent years that has made the term “unisex” or “genderless” more popular than ever in terms of aesthetics, fashion, and of course, #hashtags. What has happened? Well, it has not been anything other than the rise of less is more, the prominence of the wardrobe, the timeless basics and conscious consumption -and production-.
We also cannot ignore the commercial aspect that movements like this entail in the fashion industry, when the increasingly protagonist Generation Z begins to have purchasing power to buy their clothes and sees themselves with enough freedom to question their sexuality , their gender and explore alternatives that unfortunately other generations did not have access to. Fashion brands know this, and what do they do? Genderless collections, so that everyone feels identified with whatever they want.
Today at Vanidad we have made a small compilation of 5 brands that, together with their unisex collections, deserve to be in your closet. Take note!
1. Collusion
Considered a success story within the fast fashion industry, the ASOS genderless line, launched in 2018, shows boys and girls wearing the same clothes. The result? A collection that reinvents the traditional categorization of fashion by mixing basics and streetwear pieces with gender-specific garments.
Collusion
2. Carlota Barrera
The Asturian designer has revolutionized the concept of tailoring, tearing down the gender connotations that this garment has always had. Struggling to redesign the meaning of femininity and masculinity, for Carlota fashion is synonymous with freedom and therefore her goal is to start a dialogue about rigid gender codes and their evolution towards more fluid identities. In his Fall Winter 2021 collection he shows it that well.
Carlota Barrera
3. Weekday x Per Götesson
reworked in jersey and denim. Thus, inclusiveness and circularity become the fundamental pillars of this new limited edition of the Swedish brand, inspired by photographs by Karlheinz Weinberger and images by Marlon Brando.
Weekday x Per Götesson
4. TwoJeys
Who said jewels had gender? It certainly wasn't the TwoJeys guys. It is a fact that the firm created by Biel Justé and Joan Margarit -and now known by half the world- has arrived to change the paradigm and dismantle gender roles in the jewelry industry.
All their collections are a good example of this, but we are left with the capsule they created together with Journal 1992. Ideal to say goodbye to summer in style.
TwoJeys
5. Nude Project
At only 20 years old, Bruno Casanovas and Alex Benlloch founded Nude Project, a unisex streetwear brand, and who better than some Zetas to know what their peers want! His popularity on social networks rises day by day like foam. 199,000 followers on Instagram confirm it.
Carefree, genderless style and slogans with brutal viral potential are the keys to the success of this Barcelona-based duo.
Nude Project
And you, have you already prepared your closet for the latest in genderless fashion?
Lara Ontiveros: @lara_ontiveros_
Images: Courtesy of the firms
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