Levis, Camper, Only, Adidas, Vans, Roxy, Quiksilver are some of the brands that you can now buy at MySpringfield. The Springfield online store adds to its boy and girl products a selection of invited brands that you can buy only through the Springfield online store, since at the moment you can only find the fashion products of the chain in physical stores. Tendam group.

With the incorporation of external brands, the Tendam Group reinforces its omnichannel offer, turning its online stores into authentic multi-brand stores. Brands from groups such as Levi's Strauss or Bestseller and other independent brands such as Hemper, specialized in sustainable products already incorporated, will complement the offer on the Tendam websites starting this fall, depending on the segmentation of their own brands.

These new brands and all those that will be integrated into Tendam's e-commerce platforms in the future will be able to take advantage of the capabilities of the Group's loyalty clubs and omnichannel network.

Tendam, one of the main groups in Europe in the specialized fashion sector and which includes the commercial brands Cortefiel, Pedro del Hierro, Springfield, Women'secret, Fifty and Hoss Intropia, has incorporated this autumn the Cortefiel, Springfield and Women's websites secret products of third-party reference brands at a national and international level. In 2021, the Fifty website will be added to this strategy.

After some initial successful experiences with brands such as Wrangler, Champion or Hemper, the agreements reached with large fashion companies such as Levi's or Bestseller will allow Tendam's websites to sell a selection of products from Levi's and Dockers, Jack&Jones, Only, Vero Moda, Mamalicious and Selected Homme. The Group intends to selectively continue to expand the range of products offered on its e-commerce platforms, and is therefore in talks with other brands.

Buy Levi's and Dockers, Jack&Jones, Only, Vero Moda, Mamalicious at Springfield warranties

Pedro Esquivias, General Director of Customers at Tendam explains that Springfield customers and the rest of the group's stores will have "all the advantages and benefits traditionally associated with online purchases at Tendam: delivery and return of orders in store free of charge, the possibility of combining several products in the same order, online sales from the store, customer service, special promotions for registered customers and the possibility of accumulating points in the loyalty programs of each chain”.

This movement, which highlights Tendam's experience in customer segmentation and knowledge, represents an important advance in the strategy of enhancing the Group's omnichannel positioning, reinforcing the attractiveness of its digital stores and consolidating greater economies of scale in its online operation. -line. In addition, it positions Tendam as the ideal partner both for large international fashion brands looking for new channels to reach their customers in the Iberian Peninsula, and for small local brands looking for tools to gain visibility and accelerate their online growth.

The profile of the new offer that will be marketed through the Tendam websites responds to the marked segmentation criteria of the Group's own brands and its online stores, each with a clearly differentiated audience. With more than 125 million visitors a year, 6 million registered customers and a turnover of over 100 million euros, Tendam's online stores are one of the main destinations for digital fashion buyers in Spain and Portugal. Some of the new proposals will also be sold in physical stores.

Currently, Tendam has the largest multi-brand omnichannel distribution platform in the Iberian Peninsula, being number one or two in market share in Spain by category, and has an extremely capillary network of stores (more than 950 establishments in Spain and Portugal ) that offers a wide range of services. For this reason, more than 50% of Tendam's online orders are picked up at the Group's stores and nearly 75% of returns are made through this channel.

In addition to the convenience that this entails for customers, there are also the cost savings that this operation entails. This factor, together with the extensive base of registered customers and the scale of the logistics operation, has made Tendam develop a highly profitable e-commerce operation.

Women'secret incorporates Texture

Textura, the clothing brand specializing in the home, joins the Women'secret online store and from now on its home textile collections will be available in the Tendam intimates brand, expanding its proposals and presenting novelties to his clients.

Textura is one of the latest brands to join the Tendam multi-brand platform, which is celebrating its first anniversary at this time, and celebrates it with the incorporation of the home textile brand characterized by responsible design. Textura works with sustainable and clean materials and vindicates the slow life through a fashion for the home made calmly, practical, well made and versatile that survives the passage of time.

In the new online space, all the universes of Textura coexist, bedroom, bathroom, kitchen, living room and children, and it offers a wide range of all categories: duvet covers and sheets; bedspreads and quilts; fillers; towels; plaids; cushions; tablecloths and kitchen textiles; all of them made with a wide variety of fabrics, highlighting organic cottons and linens for bedding and bathrooms or fabrics such as chenille, velor or hair for sofa blankets.

The Women'secret collections will be reinforced with the Textura portfolio and the selection of its star products made with a wide variety of fabrics, highlighting linen, bamboo and cotton, so that Tendam brand customers will have all the advantages and benefits traditionally associated with online purchases of the Group's own brands.

It will be possible to deliver and return orders in the store at no cost, the possibility of combining several products in the same order, online sales from the store, customer service, special promotions for registered customers and the possibility of accumulating points in loyalty programs of each chain.