'New Balance' will close its 22 stores distributed between Spain and Portugal at the end of the contractual link that this sports brand had with the company 'Experience', which are the ones who managed the stores in these two European countries.

This contractual link has its end date on December 31.That is why the sports brand is forced to close the stores of both Spain and Portugal, since they do not have their own stores in either of the two countries of the Iberian Peninsula.

With this situation, the company 'New Balance' puts all its products in liquidation and from the first week of January the physical stores of Spain and Portugal will have discounts of up to 70 % in their products.

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But this is not synonymous with disappearing 'new balance' stores in the Spanish and Portuguese market.According to 'Europa Press', what the United States multinational intends is to open and manage them, without intermediaries, their own stores.

You can search where your nearest 'New Balance' store is to take advantage of the discounts you will offer.In Barcelona we find two stores around Plaza Cataluña.The other twenty stores are distributed in Madrid, Seville, A Coruña, Bilbao and Valencia.

When closing their physical stores, the American sports clothing brand will take the opportunity to bet on the online sale of its products, and thus continue to implement the strategic plan they have to increase their sales through the Internet.