Shein is an online clothing store originating from China. Its application is one of the most downloaded on both iOS and Android and today it is valued at more than $15 billion dollars.

Recently, it has become a real threat to its competitors, so much so that Alibaba has just launched allyLikes as a way to mitigate the impact that Shein has on the market.

allyLikes is a new platform for selling clothing and is focused on younger consumers in the United States and Europe.

This company site sells just about everything from dresses to earrings, with prices starting at a few dollars. Purchased products are shipped to various countries, including France, Italy, Canada, and the United States.

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Like Shein, allyLikes also wants to rely on influencers to grow the store, with different benefits that include gifts, sponsorships and commissions.

This brand is expected to grow fast, adding 500 new products every week.

According to analyst Packy McCormick, Alibaba's new bet makes "Amazon look expensive." In addition, he points out that “Shein does not have its own style. They are a reflection of the style of each country, in real time, based solely on data”.

In any case, from Shein they are not scared by the appearance of a new competitor. “There are hundreds of players in this field, Alibaba's money and resources will not be the deciding factor in this competition,” says a Shein supplier.

According to a report from the Center for China and Globalization in April, clothing was the most popular cross-border shopping category in 2018, followed by electronics and toys.

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