When Alessandro Michele took the reins of Gucci in 2015, in just five days reconfigured casting, sitting and collection to present a new concept of the Florentina house.Since then, the Italian has repositioned Gucci as one of the brands of the moment and has created a recognizable and intelligent aesthetic that is diluted between seasons in pursuit of a powerful brand image.

We explain ourselves: his chaos Magic, like the industry popes baptized his concept, has managed to recognize a garment of Gucci beyond the season he belongs to.At a time when the purchase is the last stage of the relationship with a brand, each collection of the Italian firm is a whole that houses at any time of this new chapter of the house.And here is one of the pillars of their success, which everyone looks to replic.

After more than a dozen collections presented, we can finally glimpse certain aesthetic lines of Michele: in the field of materials, velvet, brocades, lurex or turnsolates are usual;And as for the prints, the graphics are recurring in repetition, the flowers and the eastern world, when not the irony in the form of a child icon (the donald duck or bugs bunny) or written message.

Now, we review these images:

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1. Los brocados de flores

Back were the conservative savery proposals.Michele's jackets are filled with flowers (print or brocades) and psychedelic prints.Those that Harry Styles or Jared Leto like so much and who have endorsed each of their appearances.

A sophisticated and romantic option.For men who leave the norm giving priority to nuances in materiles and textures.

Souvenirs Jackets, halfway pants between tuxedo and tracksuit.Do you remember the Rocambolescos Looks of Jared Leto?All of Gucci.

Cotton shirts?That is for purists, Gucci emblem shirts are made in silks and satin to give a more romantic and sexy look to the suit, since even more the body's silhouette thanks to its fall thanks to its fall.

References to Great Britain are constant in Michele's collections, either evident, such as the Union Jack, or subtle, as we can observe in Slim or Mod style courts.

What happens is that none of these looks is from Gucci, but from Zara, the Spanish titan who already takes references of the successful aesthetics of the Florentine firm for its latest collection of night.