Second -hand clothes are increasingly important, as one of the greatest symptoms of growing concern for sustainability within the fashion sector.Specifically, for the part that concerns circularity.Extending the life cycle of the products is one of the fundamental axes within the sustainability policies of many brands.

H&M ha llevado a cabo varias iniciativas en este sentido.In 2014 it was created in Suecia Sellpy, a second -hand clothing sales platform that operates only online. Un año, después, H&M se hizo con ella y actualmente controla el 70% de su capital.Now, the Swedish giant plans to start in Spain, in addition to taking it to 19 European markets, such as France or Italy.

Since its creation, and according to the company itself, Sellpy has sold nine million garments.The app is responsible for the entire process, from the collection of the second -hand item until its sale and shipping.

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H&M comparte con Sellpy sus instalaciones logísticas, como su almacén en Poznań (Polonia).“Each second -hand garment bought saves resources for our planet;The demand in our new markets is growing rapidly, ”explained Gustav Wessman, the 4th Expansion head of Sellpy.

El lanzamiento por parte de H&M de Sellpy de manera simultánea en varios países estratégicos europeos ha coincidido con el anuncio de la alianza entre Benetton y Depop, una plataforma de venta de productos vintage que cuenta con más de 27 millones de usuarios en todo el mundo.

Recientemente, H&M también ha anunciado que será una de las primeras marcas en adoptar el Higg Materials Sustainability Index, un índice estandarizado que da información sobre el impacto medioambiental de los materiales empleados en la confección de determinadas prendas.This index has just been created by the Sustainable Apparel Coalition (SAC) and its Technological Partner Higg.