Between discreet and eccentric, this is how Marni's philosophy could be defined -with two antonymous adjectives. Created in the mid-nineties by the Castiglioni couple, the firm of Italian origin had managed, despite its successes, to remain free and independent from outside hands, until OTB, Renzo Rosso's company, arrived and took control total back in 2015.

Worked-out prints, wide-cut coats and accessories that unapologetically fuse ethnic and pop come together every season at the Marni runway shows. A brand whose youth is surprising due to the established and recognizable nature of its proposals.

The firm was born when Gianni Castiglioni, owner of a leather factory that worked with heavyweights of the Italian industry such as Prada or Fendi, decided to continue working for others, but also to produce his own pieces. From the bottom up and quietly, incorporating new garments year after year that Consuelo Castiglioni herself designs, the company has grown to have stores in more than 14 countries around the world.

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Two things that should be noted about this Italian firm: it has no advertising campaigns -a trend that also changed in 2015- and it tries to ignore trends to follow its own aesthetic. These seem like two good reasons to justify his success, a success that has even led him to launch a collection with the Swedish fashion giant H&M.

After the acquisition of Marni by the OTB group, which also owns Diesel, Maison Martin Margiela and Viktor & Rolf, the Castiglioni couple gradually disassociated themselves from the brand until, in 2016, Consuelo announced that she was leaving the creative direction. Francesco Risso, coming from Prada, takes charge of the design of the collections. After the first defile of him as a designer, Francesco Risso declared: "The biggest challenge while creating this collection was to respect the identity of the brand and, at the same time, add my personal touch".