They are barely a handful of brands, but with a strong concept: to improve the textile industry, reduce the contamination associated with the production of yarns and avoid the use of agrotoxic by not growing in sprayed fields with glyphosate, which pollute land, napas and air.In addition, some designers militate to eradicate clandestine workshops and slave and childish work.They also seek transparency in the textile value chain, by advising and preparing a good practices manual to validate each company.

Among the "defenders" of organic cotton, there is clean Ar, which brings together 22 designers and volunteers.They work with social workshops, such as Juanita, La Alameda, half a battery and inti.The initiative arose after the fire of a clandestine workshop, in April 2015, where two 10 and 5 -year -old boys lost their lives, denounced by the Alameda.

Nicolás Cludius, of an organic wave, participates in that move.How do people react with this proposal?"With ignorance, indifference," he admits.Many speak, few act.No one wonders: ‘Who made my clothes?’You have to find out, look for more handmade and creative garments.Aim at #Fashrev -fashion Revolution- which leads to choosing designs with added value.There are brands that make creations with recycled materials and work with prints that are not toxic to people and the environment.We are few who work for change, ”he explains.

In labels as an organic wave you can see brand coherence.Stain the phytopapel with natural dyes and take care of the packaging, which can be reused as a pot.“We do not give the clothes in Nylon bags.We work with ecobolsas.Even the hangers are made with recycled cardboard, ”says Nicolás.

Although organic cotton has a great water footprint -water consumption is very high -, “its production avoids the use of agrochemicals and agrotoxics, which pollute the earth and napas on the one hand, and the diseases caused to those who live and workNear the fields, on the other, ”he says.

El algodón orgánico se hace ropa

Cludius started with an organic wave in February 2012 at Festeco, Eco Products Fair.His garments are sold today in Trelew Pause, (Trelew, Chubut), Satya Yoga (Cutral Co. Neuquén), your sustainable home (Palermo, CABA) and in some fairs related to responsible consumption.

“The first difficulty I faced was to find a variety of organic cotton suppliers. Unfortunately there is no organic cotton in Argentina - yes in Paraguay, Peru and Brazil - so you have to import it. And there is only a company that brings it. Another difficulty is to find preparation workshops that meet the minimum standards in terms of conditions of safety and hygiene of the place, salaries and - assumption - free of slave and child labor. And ideally that has a social inclusion program. ” Advantages of entrepreneurship? "Surprise with a clothing proposal with social and environmental impact, something innovative in the country." According to the designer, only some consumers are willing to pay a plus for a product/ service with added value. "As for the price difference between an organic and a normal product, you always seek to" be competitive. " But maybe the question should be the cost difference, right? That is very different. Imagine a company that buys conventional cotton and then makes clandestine workshops ... We are already talking about 30% more cost. And the other question would be: Who pays that differential price? All. "Producing is another topic. How do we know that cotton is organic? Textile green, the only company in the country provider of 100% organic cotton certified, tells how it works: “All our processes have certification, which includes environmental and social care of the value chain. This implies the cultivation of cotton without pesticides or agrochemicals and with culture rotation: it is harvested manually. And fair trade is taken into account. Successive processes (spinning, weaving, dry cleaners, stamperia and preparation) are carried out with care established by OCS standard: products that do not damage the environment are used. We audits and certifies Letis (Argentine certifier enabled to validate organic textiles), ”explains Ana Tonon, with textile green, which produces clothes for Greenpeace and Wildlife Foundation or brands such as Timberland and Patagonia, among others. "The percentage in the country is small, but it has grown exponentially in the last year," she says. Pure trend.

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