Who has never felt invisible? All of us at some vital time have experienced that feeling. Marie Claire reflects on this question in her campaign, "The importance of the invisible", accompanied by a manifesto with which the brand inaugurates its return. A concept linked to the very history of this family business that for more than a century has given visibility, through its garments, to the invisible issues that concern women.

The Marie Claire Manifesto

"Let's celebrate our bodies, whatever they are, so full of years, so full of life. Because what is truly essential is invisible to the eye." This is how the manifesto with which Marie Claire, through her products, goes back to accompany women in the different stages of her life; from youth to full maturity.

Inclusion is part of the company's DNA, whose motto is that its garments are "for you", but also "for everyone". Because each body has different particularities and needs. Claiming uniqueness and fleeing from stereotypes is linked to the history of Marie Claire, just remember her pioneering slogan in the 70s and 80s: "a pantyhose for every woman".

More than 100 years of history

To talk about the origin of Marie Claire, we have to go back to 1907, the year in which Francisca Iñigo decided to be a "manufacturer". This was communicated to her husband Celestino Aznar, a mule, mares and horse dealer, who took advantage of his trips to transport to other cities the stockings, leggings and shawls that the women of Villafranca del Cid, a small town in Els Ports, traditionally woven. Castellon. There, more than a century later, the garments of the brand continue to be designed and made, a benchmark for stockings and intimate clothing that is already part of the textile history of Spain.

It was in the 70s, driven by the new airs of freedom and youth, when the company decided to call itself Marie Claire, adopting a more international name and a chic and carefree style inspired by the youthful style of the new generations. Fifty years later, the firm experiences a new renaissance. Renewed but faithful to her expertise and essence, she returns to accompany all women: from those who were part of her past, to those who will do so in her present and future.

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Garments that adapt to you, to all of them

In this new stage, Marie Claire presents a renewed product portfolio that brings together the excellent know-how that has made the company a benchmark textile and new trends. What will you find in its catalogue?

Pantyhose, stockings and mini-stockings continue to be protagonists. If you have an event, you will be conquered by their exclusive designs. Although the most classic models are not lacking either, an essential basic for day to day. Among its permanent lines, "Stop Carreras" stands out, with its revolutionary LYCRA® XTRA LIFE thread to provide maximum elasticity and comfort to the body. And the ECO line, committed to the environment, is made with polyamide fibers and elastomers from recycled materials and packaged with FSC-certified cardboard packs.

Socks, with an increasing importance in our looks, could not be missing. You will find them in all kinds of materials and textures. Classic designs, made in Scottish threads or ecofriendly organic cotton, thermal, sports... Impossible not to find the model you are looking for.

With non-marking, heat-sealed seams, super-fine and ultra-stretch fabrics, comfort takes over the selection of mix-and-match underwear. If you are looking for a sophisticated outfit, you will love their new lace designs. We also declare ourselves fans of the "Benefit" line, made with a special fiber that emits infrared rays that penetrate the skin to generate thermal comfort, reduce cellulite and improve circulation.

In turn, the renewed Marie Claire catalog includes a line of pajamas with a second-skin effect. And a limited edition homewear collection for sale exclusively online made up of garments with a comfy aesthetic to be comfortable and trendy inside and outside the home.

Where can you buy the clothes? Betting on local trade, Marie Claire continues to rely on lingerie, corsets and haberdashery as great brand ambassadors. However, it will also be present in large stores such as El Corte Inglés, among others, and on its new website, where exclusive capsule collections will be available for sale online.

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Made by UE Studio

This text has been developed by UE Studio, a creative branded content and content marketing firm from Unidad Editorial, for Marie Claire