MARIA CALVO

The mobile of Leyre Doueil has not stopped sounding since yesterday."I was very calm cooking my cauliflower until I started congratulating me," the designer tells us funnyly - once again - the phone.The reason for that flood of parabienes is none other than having had the honor of dressing Queen Letizia during her visit to Euskadi, a pleasant surprise that has served as a media springboard to definitely boost the firm she launched just over a year ago.This Santurtziarra was aware that the Royal House had commissioned its collection through it is fascinating, a multi -brand platform that supports national design and values the 'slow fashion' philosophy with which it identifies so much.What I did not know was at what time was the wife of Felipe I saw the shirt dress that she had selected her.«It seemed like a good option, since the queen uses this type of designs a lot.When I have seen it with him, my body has shuddered, ”he says.

Rafa Gutiérrez

His last name is well known in the Bizkaia fashion sector, since it belongs to one of those "lifelong" families that has taken the multi -brand doueil stores in Santurtzi, Sestao and Portugalete.Leyre has been raised between counter, sample, tailors and dressmakers, and can boast of being one of those 'rare avis' of the old school that has been formed from a young age in the family business.«With 15 years I started working with my aitas behind the counter.Over time they gave me wings and I assumed responsibilities, something that I enjoyed a lot and allowed me to grow personally and professionally ».He studied secretariat, more due to paternal pressure than for pleasure, and left for a season to live in America.However, he decided to return to the place where he had always been happy."I never raised anything that was not related to fashion, I don't see myself in another place," he reveals.

For Leyre, his profession is not a job, it is a way of living that has been instilled in passion since a child.He spent years dedicated body and soul to polish this family firm with effort.He traveled from Fair at Fair and toured the world in search of inspiration to contribute his refreshing vision to the business.Everything, until he had to face the hard wand of the death of his aita, a turning point that led him to take a round trip bound for India."It was a time when I had to stop to think where I wanted to be and where I wanted to go".He returned with an open mind, the clear conclusions and a compensated balance between reason and the heart.He then understood that to recover the balance, the strenuous commercial schedules to whom he was subjected should leave behind and start giving free rein to his illusion.As a light that made its way in the dark, its most personal project was born.

A slow fashion firm

Así es Leyre, la vasca que ha diseñado el vestido de Letizia en su visita a Euskadi

Leyre Doueil is his homonym firm, a brand of artisanal nature and traveling spirit, with classical silhouettes and trend turns.It boasts the charm of local workshops and limited edition pieces converted into small jewels.«I can make 15 garments or 50, but no more.That is, in part, what makes us special, ”he tells us.Santurtzi's is involved in all production processes, from design and patronage, to the last button hilvan.«I can close my eyes and tell you how each garment is made.The care and detail with which we do things is noticeable in each collection, ”he says.

The firm started in March 2020, one of the most complicated dates in recent history to launch a business.Despite the difficulties and the problem with the suppliers, 'Maia' and 'Maemuki', their first two collections, they could see the light last year.There is much talk about the benefits of separating the personal life of the professional, although in his case it is an eternal utopia.And it is that all its proposals are closely linked to the vital moment that our protagonist is living.«I find it impossible to separate both worlds.My circumstances are reflected in the title of the collection, in the name of each model ... everything is linked to my personal life ».In case the stones of the road that raffled in the pandemia were not enough, he had to face his divorce in the month of September."From the bad you learn, you enjoy the good," he resolves.A new turning point of which 'roots' was born.

Its 'roots'

To this third collection belongs the dress that Queen Letizia has taken at the inauguration of the memorial of the victims of terrorism in Vitoria.In it he has collaborated with the Jabier Bilbao jeweler to launch his new campaign.A creative synergy that began with mutual admiration and became a great friendship.«The same day that my husband asked me for divorce I met Javier.It was like one of those angels that life puts you on the way, ”he remembers smiling.«Leyre is the perfection in the preparation.Generous people only deserve good things, ”he replies.

'Roots' speaks of its origins and their life between Santurtzi and Galdames, another paradise he does not want to give up.'Roots' are his two children, his lifelong friends, his family.It is the place where she feels wrapped and loved.«In every bump that I have passed, this is where I feel best.Although I am very traveling, I don't want to go ».

And so, between the sea and the mountain, soaking of a slow pace of life, this Biscay lives a happy stage, savoring each triumph shared with theirs.«Today I feel in a cloud of emotion.Then we will provide with a glass of wine ».And it's not for less, health!

Topics

Letizia Ortiz Rocasolano, Vitoria-Gasteiz, Moda
Tendencias

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