Day by day, we are in life certain languages, actions, customs that have been repeated throughout history without anyone wondering why.This is something that happens in all areas, from social life (with codes that reproduce again and again among people) to the professional (with strategies and movements that are not done in a trivial way).

One of the fields where this is more common is that of marketing and advertising, where there is a 'manual' to develop maneuvers with which any product can enjoy greater promotion among possible consumers.The clothing is the most striking case, since many maneuvers are used to get a greater economic revenue from the collections.

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One of the coas that we can discover when you see any garment is that the logo of its brand is placed by norm on the left side of the garments.Why has this been done in a traditional way, both in Spain and in the rest of Western economies?History tells us that there is an explanation beyond the pure aesthetics used by designers.

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On the one hand, there are theories that ensure that people first look at the left side of things when we observe something.When placing the emblem in this part, companies make sure this is the first thing their potential buyers see.It is shown that this simple act influences the level of sales, since being more visible, more customers of the brand are generated.

On the other hand, this maneuver also has a historical sense.And it is that the placement of the brand logo on the left could be related to the army.As we know, military medals and emblems have always been left to the left, whereby the textile industry would have chosen to repeat it as a wink to the past.