NY.- First, Amazon competed with the shopping centers.Now he will get into one.

The online retail giant announced Thursday that he plans to open a clothing store in a shopping center in southern California this year.Amazon in advance sells more than 10% of all clothes in the United States.

The physical store, where clothes will be sold for women and men, as well as shoes and various accessories, will open in American at Brand, a shopping center in Glendale, California.Amazon's arrival to shopping centers could become another threat to traditional clothing sellers due to the data and prospects of buyers that the online sales giant can obtain, experts say.

Amazon states that their algorithms will show real -time recommendations as buyers scan the items they see. Los compradores también pueden completar una encuesta en línea sobre sus preferencias de estilo y talla.

The store will have about 2,787 square meters (30,000 square feet) and will offer more than double styles than traditional stores because only one garment of each type will be exhibited, and the rest will be in the back room. Los artículos son elegidos por curadores de Amazon que también utilizan los comentarios proporcionados por millones de clientes que compran en Amazon.com.

Simoina Vasen, General Manager of Amazon Style, did not want to comment on the launching plans of the new store concept or sales forecast, and the company also did not give an accurate date for the opening of the Glendale store.

Amazon unseated Walmart as the largest clothing seller last year during the pandemic as more people started buying online.

Amazon Style buyers can search for exhibition items and scan a QR code to see customer size, colors, colors and qualifications.Customers can send items to the testers or directly to the counter.Once in a tester, customers can request other items through a touch screen.

"Amazon Style completely reinvents what is possible in the tester, making it a personalized space where customers can continue buying a seemingly endless closet of great styles," Vesten wrote in a Amazon blog.