Trends, curiously, are increasingly men.According to a report by Euromonitor International, sales in the male fashion sector increased 3.7% in 2017, 0.4% more than in female.That is, the fashion of men is fashionable and it is expected to exceed the female market in 2020.One of the reasons is that the influence of streetwear at work has no limits, because clothing transmits and gives security.

With the wave of entrepreneurs and technological developments, the concept of business clothing has been modified, and the firms are aware of this.For example, the Docker's brand sent an eight -page guide Guide to Casual Business Wear (the casual dress guide at work) to 25 thousand human resources managers throughout the United States, thus achieving that the Chinese becameA synonym for casual business, thus creating the casual Friday.For his part, Hackett London, who has been improving male appearance for years, did not want to be less and chose six successful entrepreneurs and with a lot of style to present his campaign The Men Who Make The World Go Around (the men who turn the world).

In short, the clothing code imports.But, given this statement the doubt arises from how an entrepreneur dresses.The founders move along a very fine line: they must give a successful impression since it is their business card and that of their business.The key, experts tell, is to meet the audience you are going to, since a suit is not always the ideal option.Therefore, the codes are different if you undertake in a traditional or rather technological sector.

The suit for traditional sectors

In more conservative business areas, the suit is usually mandatory.That does not mean that you can't go to the last.English fashion remains faithful to the classic suit, while the French and especially Italian, impose new forms and innovations.

Image campaign El goose.

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The casual smart for new business areas

Forget about the classic English gentleman look because here the possibilities are endless.Young technologists driven technologists have imposed a casual style: it is the case of Steve Jobs (Apple) and its characteristic turtle neck sweater or Mark Zuckerberg (Facebek) and its gray shirt.The reason is that its audience is different and, therefore, its clothing code must be configured in line with the same.

Imiloa campaign image.

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In short, if you are autonomous you will have to overcome different situations, but always transmitting a good image.To do this, it is important to invest in certain basics to create a closet fund that will last a lifetime: